Coming soon Turismo de Tenerife and Universitat de Barcelona.
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Repositioning & Rebranding
Repositioning & Rebranding
Rebuilt llaollao's brand strategy to support its evolution from a product-led frozen yogurt chain into a global lifestyle brand, aligning its international markets under a shared strategic vision.
llaollao takes the "ligereza" of it's product and elevates it into an actitud and a way of approaching life.
Diagnosis & strategy, brand platform, strategic and communication territories, verbal identity.
Brand guardianship in the visual identity evolution, retail experience, social strategy and communication campaign.
Visual Identity: Emilia Bilbao Studio.
BoldCrew | Creation
BoldCrew | Creation
Created Bold Crew, a new mainstream whisky brand designed for Generation Z in a moment in which the category wasn't speaking to them, from strategic positioning and naming to bottle design.
In a moment when everyone judges everything, BoldCrew was born to enhace the desire of "dare to try". Championing the right to experiment, to make mistakes, and to be free.
Diagnosis & strategy, brand platform, naming, verbal identity.
Brand guardianship in the visual identity, bottle & packaging design creation.
Bronze Laus Award – Packaging.
Visual Identity: Jaime Vallhonrat.
BRÍA | Rebranding
BRÍA | Rebranding
Led the transformation of Hug&Clau into BRÍA, redefining the brand from strategy to execution to connect with a new aspirational audience, during its integration into Grupo Mayoral.
In a saturated category, with premium brands and big players, that told women how to be and look, BRÍA proposses to connect with its target through "what moves them".
Deep diagnosis in understanding the drivers and barries of the target, category complex situation, support in product design approach, strategy, brand platform, naming, verbal identity.
Brand guardianship in the visual identity.
GIN MG | Repositioning
GIN MG | Repositioning
Repositioned Gin MG around a distinctive strategic and creative brand territory, enabling stronger differentiation within the highly competitive gin category while building greater cultural relevance with consumers.
While other gin brands impose high aspirationals of how to live, GIN MG invite to enjoy the life you already have.
Diagnosis & strategy, brand platform and positioning, verbal identity, strategic and communication territories.
Brand guardianship in the creative concept and visual identity.
Boston | Repositioning
Boston | Repositioning
Redefined Boston's brand strategy following its acquisition by Grupo Mayoral, creating a new brand platform and visual identity to reconnect with a new generation of consumers while preserving the brand's heritage.
In a very monotony category, in product and life expectations, Boston believes that adulthood doesn't have to be so boring.
Diagnosis & strategy, brand platform, verbal identity.
Brand guardianship in the visual identity.
Visual Identity: Jaime Vallhonrat
Universidad San Jorge | Repositioning
Universidad San Jorge | Repositioning
Defined a new brand essence for Universidad San Jorge, creating its first independent brand platform while supporting its organisational transformation and national growth ambitions.
In a category obsessed with employability and specialization, San Jorge believes that people need to recover enthusiasm with their university years and upcoming present.
Diagnosis & strategy, brand platform, verbal identity.
Diagnosis, brand platform, verbal identity.
Brand guardianship in organisational assessment.
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