I believe those of us in this profession have a responsibility to create brands that make life a little more beautiful or, at the very least, a little kinder.
I love art, poetry, and culture, and I can't stop studying them.
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What I do
What I do
My work include the development, construction and creation from scratch of brand platforms and strategies.
A process that searches for clarity trough a deep and rigorous diagnosis, that involves being up to date in trends and signals, consumer insights, qualitative and quantitative research, workshops with clients (including C-Level), audits. And that takes form through its naming, verbal identity and strategic implications.
Clients
Clients
I specialize in the beer, spirits, tourism,
fashion, luxury, education, and cultural sectors.
llaollao, Bold Crew (Grupo Varma), Gin MG, Grupo Mayoral, Turismo de Tenerife, Madrid Turismo, Mahou Clásica, San Miguel, Cervezas Alhambra, Grupo Mahou San Miguel, Universitat de Barcelona, Fundación Mapfre, Bankinter, Repsol, Premios Verdes, an studio for a New Media Art engineer, among others.
andreaguerrerop@gmail.com
History
History
12.2023 - Today
LLYC
Senior Brand Strategist
08.2017 - 12.2023
Freelance Brand Strategist
Worked with agencies and studios such as VICE Iberia, Brillante, Felicidad, Doers DF, Iconista and Yondbee Social Effects.
09.2010 - 06.2017
Strategic Planner
My time at McCANN in Ecuador and Spain
McCann has been my "alma mater", began as a copy and grow into a Strategic Planner. More details in my LinkedIn.
Studies
Studies
My personal curiosity and desire to keep learning about beauty took me on an infinite journey, probably with no end.
Graduated as a Social Communicator with a specialization in Copywriting and Strategic Creativity by the Universidad Casa Grande.
But also have a master in Latin American Literature, and in Contemporary Philosophy, both in the Universidad Complutense.
Get an update in my carrer in CANELA Espacio Creativo with the program New Strategies for Brands.
Got a new passion and began a Bachelor's Degree in Art History at the UNED.
Studied poetry, counterculture and underground, mysticism and alchemy with fascinating poets and writers such as Natalia Litvinova, María Gómez Lara, Lorena Briedis, Luis Luna, Esther Ramón.
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